PrimeVigilance are world leading experts offering holistic, top quality, cost-effective, innovative safety services for pharmaceutical, generic and biotechnology companies. Specialising in helping emerging and established companies meet their regulatory obligations.
PrimeVigilance has grown organically since 2008 and now have over 500 people working from six main offices in the United Kingdom, United States, Croatia, Czech Republic, Germany and Serbia.
The Brief
PrimeVigilance were acquired by Ergomed PLC in 2008, but continues to be run as a separate enterprise with it's own Board of Directors and individual brand identity. Ergomed want to begin harmonizing the appearance of the companies within the Ergomed Group and Moriarti were approached to help PrimeVigilance create a more unified brand identity to complement the Ergomed Group branding.
The Response
Upon successfully securing the business, Moriarti embarked on a full audit of the current brand identity, and investigated how the Ergomed visual identity could be successfully integrated into the new PrimeVigilance identity. It was important that PrimeVigilance retained a discreet like, whilst subtly echoing the parent brand.
One the new brand identity was signed off by the client, this informed our thought process for building up a visual language for other applications that were required as part of the rebranding exercise. PrimeVigilance had a very well performing website, so it was vitally important that any work done to the website retained the overall structure and SEO friendliness whilst at the same time moving the design and usability forward.
At the same time, there were multiple other elements of the project moving along at the same time to drive home the change in visual direction. This included everything from brochures to stationery and MS Word letterhead templates, PowerPoint slide decks, promotional items, exhibition booths, office livery and social media collateral.
Services Provided
Brand Development
Stationery Design
Website Design
Marketing Collateral
Exhibition Design
Social Media Collateral
Office Branding/Signage
Promotional Items
Stationery Design
Website Design
Marketing Collateral
Exhibition Design
Social Media Collateral
Office Branding/Signage
Promotional Items
Brand Identity
Brand Guidelines Manual
Responsive website – desktop
Responsive website – tablet
Responsive website – mobile
Stationery
Popup exhibition stands